Next to the bottom for most people, this "penultimate" sighting is at the top for me
Closing the book on The Future of Water

Big Day for The Future of Water and for BlogMutt

Today is the official publication day for the book I wrote for the American Water Works Association and Steve Maxwell: The Future of Water.

Today is also the day we are starting a poll to help us find a new logo for the company I founded with Wade Green: BlogMutt.

Amazon almost ruined the whole thing!

It turns out that a disturbingly large part of my life is tied up with Amazon right now. I don't make a percentage of sales for the book, so I'm not super obsessed with checking sales stats on Amazon, but I've made a living as a writer or writing consultant for a long time, so being on Amazon is a big deal for me.

Amazon.com was actually fine. I was only worried about it because Amazon Web Services went down yesterday. I knew that because of the other big part of my life today: BlogMutt. We are super early in the process of launching BlogMutt, so early that we only really have a couple of things right now, including a logo that Wade and I designed, and a beta sign-up form.

Because the internet is cool, we didn't have to make our own sign-up form, we let the inventive team at betali.st do it. Because that team didn't want to have to provision their own server and go through all those headaches, they signed up for Amazon Web Services. We are also developing in part on a site called "heroku" and that site, too, went down. (It's up today, with a promise of being "rock solid.")

A zillion newish web companies use Amazon's cloud, lured in by Amazon's message. In short, Amazon says that it got so good at cloud computing running Amazon.com that it wants to sell that ability. Small companies can tell themselves that they are getting the same kind of reliability that Amazon has for itself.

It turns out that while all animals are equal, some animals are a bit more equal. The cloud that Amazon sells to others is not quite as equal as the cloud it uses to sell stuff.

For me, if I had to choose, I would have rather seen my own book site unavailable on the date the book goes on sale and be able to keep going with BlogMutt. That way maybe people would wait on buying the book until they can do so in person at the Denver Press Club on May 5. That way I'd get to see those people and say thanks. Today is the publication day, what's sometimes known as "The calm before the calm."

(As a small side-note: I'm surprised that nobody in the dead tree press or even a blog that I can find have pointed out that the cloud problem hurt the cloud customers, but not Amazon.com itself. It was my first question, and I wasn't alone. Brad Feld asked, and so far I'm the only one who answered. One other even smaller side note... Whenever there's a widespread internet outage, Skynet jokes are sure to follow, especially when it happens on Judgement Day. I was relieved when Quora did not come back from its Amazon-induced nap to ask only one question: "Where is Sarah Connor?")

The good news is that the internet seems to have worked through it's funk. Also, it's Good Friday, the middle of Passover, the day after Skynet did not attack us and Earth Day. It's also the day that Alfalfa's reopens in Boulder, so now you can get this song stuck in your head the way it's been stuck in my head all day:

"Alfalfa's" by Leftover Salmon by fullpedal

So it seems like a good of a day as any to launch our logo survey for BlogMutt.

We will launch the site itself soon enough, but for the logo I need your help. Our logo has served us well in our nascent stages. We made this one ourselves using a picture of the Yates family dog, Professor Beuregard Thibodeaux Tagalong "Buddy" Yates the 122nd. (Quinn, now 7, thought the "122nd" made his name sound better.) Anyway, the logo now is cute, but we need something more professional that will look good on coffee mugs and other tchotchkes, as well as on a smart phone, etc. So take a quick look here and let me know what you think:

(If there is no graphic with a bunch of logos above these words, there's some glitch. Click here to take the poll, it's one page with eight choices.)

Thank you very much for taking that poll, and thanks for reading. Spring is here!