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February 2012
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Blogmutt is everywhere!

Blogmutt - button only
This is the blog for my personal life, but because my personal life these days is pretty much all Blogmutt all the time (with the support and encouragement of my wonderful wife and super son) I'm going to share some news about the best blog writing service on four paws!

The first is that Blogmutt will be presenting at the Angel Capital Summit this coming Thursday. If you happen to be in Denver and are interested in coming by, please let me know. It should be plenty of fun. I'll be talking up Blogmutt, of course, but also the Founder Institute, which is gearing up for a fabulous third session in Denver this summer. It should be just as good as the first one, or the second one.

That pitch from Blogmutt will come on the heels of a flurry of activity on our profile on Angel.co, where Blogmutt was a "trending topic."

But I'm writing today mainly to put in one place three guest posts published recently in three different places.

All three are part of our thus-far relatively low key way of getting the word out about Blogmutt, and it seems to be working. We continue to grow about 10-15 percent per month in paying customers, in part because our current customers seem to stick with us month after month.

The first of the three was a blog post that was inspired by a tweet about the difference between social media tactics and social media strategy. The basic premise is that there's a difference between landscape architecture and good lawn mowing, and similarly there's a difference between social media strategy and social media execution.

It wasn’t that long ago that it was kind of a thing if you hired a lawn service. “Oh! Look at Mr. Fancy Pants, too busy to mow his own lawn!” That thinking is now as widespread as eating TV dinners while watching Dallas. People get help with their lawn because they’d rather spend their precious time with their family instead of cursing at the lawnmower.

Now you’ll notice, most people don’t yank out their grass and put in plastic, as noted above, they just hire someone who’s good at mowing grass, they pay them a fair price, and call it done.

I loved writing that if only because it allowed me to link to a post that I refer to every couple of weeks, the Cult of Done. Love it.

The second post was the culmination of months of back-and-forth, but that turned out OK. When I first proposed a guest post for the Startup America Partnership it was still hosted on a long and unwieldy domain. They switched to the slick: s.co, and then the Blogmutt post appeared. In that one I got to practice a little bit of contained schizophrenia, urging startups to "Go it alone!" and "Do NOT go it alone!" Thanks so much to the Startup America team for including that blog post.

The third post was truly satisfying in one key way. We keep talking about the power of crowdsourcing, so we got to sing the praises of crowdsourcing right on Crowdsourcing.org. The way this was more satisfying than the others was that we got to practice what we preach and the leading writer (using our internal point system) at Blogmutt wrote this story for us. Here's a clip from the post, written by the amazing Ruth Bremer:

As a writer in the Blogmutt crowd — or “pack,” as we like to say around here — I win too. The crowdsourcing model provides a unique opportunity to do something I enjoy and improve my skills without giving up flexibility. I just don’t have room in my life for a bunch of tight deadlines and external pressure. Blogmutt gives me the chance to gain paid writing experience on my own schedule.

With a wide variety of clients to choose from, I get to learn and write about all sorts of interesting topics — but since I’m part of a crowd, I know that if I can’t come up with something for a particular client one week, another writer will step up to do it. I can also take time off without giving it a second thought. I write only as much as I want, but as it turns out, that’s quite a lot. My biggest problem now is carving out time to write more blog posts. Because the other “win” about writing for Blogmutt is that it’s just really, really fun.

When I tell non-writers that the writers really enjoy Blogmutt, the response is sometimes disbelief. But I am a writer and if I wasn't so darn busy running a company, I'd really enjoy working in just the environment that Ruth describes.

I enjoy writing, but I'm also really enjoying creating a place where writers get to just write and do nothing else, and where customers can get blogging done! 

Speaking of "done."