Have you seen the great Google Zeitgeist? It's a remarkable look at the trends in search over the previous year.
Why is it called the "Zeitgeist"? Because it's a great word that sums up the somewhat subtle notion that is more encompassing than "trends" and more lithe than "analytics."
I'm convinced, however, that Google would call that page, "Google aggregation of billions of queries people typed into Google search using data from multiple sources, including Insights for Search and internal data tools" and not Google Zeitgeist if not for one man: Kurt Andersen.
Andersen has been capturing the Zeitgeist better than anyone for the last 25 years or so, most famously in Spy Magazine as he did here.
He has done so again recently when Time tapped him to write about the Person of the Year, the Protester.
It's a great story, I recommend purchasing the magazine if you can still find it, or reading it in the "reader" function on Safari to minimize all the junk that Time throws up to make it hard to read.
The story is informative without being dull, global yet personal. It perfectly encapsulates the zeitgeist, and because it's written by Andersen, even encapsulates the word.
So 2011 was unlike any year since 1968 — but more consequential because more protesters have more skin in the game. Their protests weren't part of a countercultural pageant, as in '68, and rapidly morphed into full-fledged rebellions, bringing down regimes and immediately changing the course of history. It was, in other words, unlike anything in any of our lifetimes, probably unlike any year since 1848, when one street protest in Paris blossomed into a three-day revolution that turned a monarchy into a republican democracy and then — within weeks, thanks in part to new technologies (telegraphy, railroads, rotary printing presses) — inspired an unstoppable cascade of protest and insurrection in Munich, Berlin, Vienna, Milan, Venice and dozens of other places across Europe, as well as a huge peaceful demonstration of democratic solidarity in New York that marched down Broadway and occupied a public park a few blocks north of Wall Street. How perfect that the German word Zeitgeist was transplanted into English in that unprecedented, uncanny year of insurrection.
So really, stop whatever you are doing and go read the story.