OK, Apple, nee Apple Computers, announced a phone that looks so awesome, I'm seriously bummed that I have to wait six months for it.
It's clear that the gang at Apple has put all their effort into making the best phone possible. Some marketing will flow out of that, but it will be easy, basically telling people, "Hey, why not own the best phone possible?" Not too tough of a message.
Microsoft, on the other hand, is doing whatever it can to make you look at anything other than their products, going so far as to send you into outerspace. From there, I suppose, even Microsoft products look good.
And compared to the new iPhone, the Zune looks really silly.
OK, back to my sales calls.