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I wrote about the new effort by Google to create a Wikipedia killer when I first heard about it late last year.

At the time I compared the effort to the National Enquirer. Most major media refuse to pay for actual news, but the Enquirer does. 

The difference between Google's new thing "Knol" and Wikipedia is that it pays for content. As I wrote then, I don't see anything wrong with that. If someone wants to write something and get paid for writing it, then I know why they are writing it. If they spend a bunch of time on a Wiki article, well, are they just doing it for their 15 minutes of fame, or what?

Well, Google has been working on this for at least six months, and it just came out.

First impressions? It's amazing how few articles they have, and how much they pay attention to health. Is the doctor business really so bad that they can write articles to go on the Internet in hopes of making 10 bucks for some clickthrus?

That said, where most journalists, even really good ones, are predicting that the best way to make money in Knol is to write articles about popular topics, say Obama and McCain. That's what TechCrunch wrote. But I would actually predict that the field that will get flooded first is the articles about health, especially those conditions that can either be treated with a fancy pharmaceutical or that some lawyer can sue someone for. I read once that "mesothelioma" is the highest possible Cost-per-click word you could use because people type that looking for lawyers to sue in the junk science cases against asbestos manufacturers.

In spite of the people out there willing to sell their vote on ebay, I don't think a lot of people are following a lot of text ads for candidates. They do follow links for stuff they think will make them healthy or rich without having to work. I'll try to check back in another six months and see if my prediction comes true.

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