It was just a year ago that Google announced Google Wave. The anticipation about the product was huge, as there was this promise that somehow Communication was going to be Better.
I certainly bought into that, and even started covering Google Wave. Then it came out in a limited way, and the buzz built up to a fever pitch. Then people started using it and the backlash began. Now it's fashionable to publicly mock Wave.
As for me, I'm still hopeful that Wave will improve communications a great deal. The more we think about how broken much of our communication is today, the more solutions built in or around or similar to Wave will make all kinds of sense.
I see a similar pattern coming down the path with Google TV. Right now the interest is red-hot among the tech folks. The TV people will be paying close attention. In the fall it will build up among consumers and then after the Google TV from Sony comes out... the Backlash. The price will be too high, the interface wobbly, the search results will be troubled. (Indeed, that even happened during the demo, as in the picture below from TechCrunch. MILF? Really?)
And just like with Wave, next year at the I/O conference, or perhaps even earlier, there will be some modifications announced. There will be even more openness. Little by little and then big step by big step, developers around the world will begin to figure out solutions that make sense on Google TV.
So, there you have it: A handy guide to the next 12 months of the hype cycle.