This spring, in the weeks before and after the time change, I did a bunch to try to #LockTheClock and stop the twice-annual insanity of changing in and out of Daylight Saving Time.
Then I got busy with the other parts of my life.
Well, I recently decided to step back and analyze the whole effort. Every bit. Every assumption, every hope, every idea.
What would the world be like after all of us join together to end the insanity?
I realized that so far, my efforts have all been in vain.
Take a look:
- I testified in four states (the photo is from my testimony in Michigan with the incomparable Rep. Peter Lucido.) In all four states, the bills died.
- I didn't testify in a couple dozen other states, but the bills met a similar end.
- At least 68 people have tried to fix this with a petition. All those have gone nowhere.
- More research comes out every month or so showing the dangers of DST clock changing, and still we are stuck with it.
Failure like that would make a lot of people... well... give up.
But, I'm an entrepreneur. Startups are the one place where failure is OK. Celebrated even.
I will not, however, keep doing the same things in the same ways, so that's why I went back to the basics.
From that exercise, with some key help, I figured out two things:
- My underlying plan needs an overhaul, and...
- I need to make it easier for people to connect to this.
As for my underlying plan, I will let you know how that develops. I'm actually going to visit the heart of the matter, the Department of Transportation in Washington D.C. That's where the Uniform Time Act is administered, and that's the place with the people who understand the law better than anyone. I need to go there, and learn.
From that, I'll come out with a new plan that works better on a technical level.
After that, the next job will be to find a way to make what can work on a technical level work on an emotional level as well.
There's no question that many people feel the pain of DST clock changing, and aren't afraid to express it in memes, videos, cartoons, articles and more. You can find all those on this blog.
But it hasn't been enough. We haven't yet reached the Tipping Point.
So, keep in touch and be sure to follow us on whatever social media is your thing to be able to learn how we're going to be able to move forward.
Yours in sanity,